Wednesday 9 April 2014

Product Owner

The QuickScrum knowledge base is specially created to share scrum knowledge, and make it easy for novices to understand and use scrum. For scrum professionals, the knowledge base offers an insight into topics which can prove to be very useful to product owners, scrum masters, and the scrum team. 

Apart from the technical discussions pertaining to scrum, the knowledge base also explains project management concepts and how scrum implementation can help to solve project related problems and issues, and help the investors increase their ROI.

How Product Owners Can Increase Their ROI And Boost Up Sales
It would be more meaningful to consider the type of activities to be undertaken by the product owner, rather than follow the ideal role of being one. For the client and the product owner, it is very important to be familiar with the scrum methodology and its techniques. Discover the activities can successfully define the role of a product owner.


The product owner owns the product on behalf of the company and the stakeholders. The person is responsible for the overall success of the project. Find what the ideal role of a product owner should be to carry out the responsibilities in an effective manner and make proper decisions at the correct time.

The Responsibilities Of A Product Owner
The role of a product owner varies in real life depending upon several factors such as the market conditions, product life cycle, and management related concerns. The aims and objectives of a project depend upon the type and nature of the product to be developed, and how the owners desire to manufacture and market the product. Many businesses struggle to implement the product owner's role in an effective manner, but often fail to do so. Find how the person owner can fulfill his or her responsibilities in an efficient manner to effectively support his or her role in scrum.

The Desirable Characteristics Of A Good And Effective Product Owner
The product owner should have the vision to image what the final product should be like, and communicate his or her vision to the entire scrum team.  The person should be able to create a vision, articulate it, passionately own it, nurture it, and relentlessly strive to achieve the vision in real life by presenting the product to the stakeholders – exactly as they want it. Find what desirable characteristics the person should possess to negotiate successfully with customers, end users, development and engineering teams.

Dual Roles Of A Product Owner – The Stakeholders And The Team, How To Balance Them?
A product owner has several responsibilities, and is required to focus upon the two main aspects associated with scrum – the end users, market conditions, and the stakeholders on one hand, and the scrum team on the other. It is not an easy job to carry out.  Quite often, the product owner may be faced with a dilemma while carrying out his or her responsibilities on behalf of the stakeholders, and convincing the team members to perform, and act in their interests.  It is essential, and very much required to balance both the aspects and switch the roles depending upon the situation you face.

The Core Role And Responsibilities Of A Product Owner In Scrum
A product owner can own a product, but is not necessarily its owner in most cases. The core job of the product owner, or rather the main responsibility, is to:
  • Figure out how to “make” the product
  • Ensure that the sprints are successfully completed during the project
  • Shippable products are delivered at the end of sprints
  • Ensure that the scrum project is successfully completed



Find out more, and download our free QuickScrum tool which can help you in implementing scrum in an effective and profitable way!

QuickScrum website: http://www.quickscrum.com
Scrum articles on site: http://blog.quickscrum.com/
Scrum knowledge base: http://dmquickscrum.blogspot.in/